This course promotes the use of public transport in rural areas and the use of existing public transport services via personalised travel marketing approach, called Active Mobility Consultancy (AMC) campaigns. The course is specifically set up to kick-start your own AMC campaign and will provide guidance on how to adapt this to your local context. The main benefit of AMC is to gain better insigh into the demands of current passengers and the views of those who do not use public transport yet. One of the core ideas promoted by AMCs are feeder systems that provide small-scale, demand-driven mobility services to bring passengers to the nearest bus or railway stops.
This course is part of the European Smart Move project, which promotes the use of public transport in rural areas.The central objective of SmartMove is to promote the use of existing public transport services via personalised travel marketing approach. The ‘active’ in Active Mobility Consultancy (AMC) has a three-fold meaning:
- First, it refers to the active process of informing people about public transport services based on their individual needs, rather than expecting people to find out themselves about what is available.
- The second meaning refers to the implementation of several active measures that aim to decrease barriers to public transport use, such as practical traveller trainings for older people.
- The third meaning relates to taking the feedback received through the two-way dialogue with public transport users into account and actively adapting services based on people's needs.
We really hope you enjoy the online course!
On behalf of the whole SmartMove team,
Silke Frank and Henning Günter.