It’s not easy to find out what customers – and equally important, potential customers – want from their public transport provider. Market research can help you better understand transport preferences and behaviour, the demand for public transport and its perceived quality. This course will look at market research in PT and the range of (internal and external) data sources available to you. It will address timing, financing and evaluating your market research as well as the quality and quantity of data you need and how it can be strategically used to further improve the service you offer.
Increasing suburbanisation has created a need for neighbouring authorities to collaborate in providing public transport by forming metropolitan public transport authorities. This course will address the potential scope of MPTA activities, including alternative approaches and voluntary vs. obligatory PTAs. It will provide examples of successful MPTAs and address potential legal barriers and political obstacles.