Topic outline

  • Unit 1: Introduction

    Public transport faces strong competition from private motor vehicles. Public transport systems that want to be successful and competitive in 2020 should take into account four main trends, namely public debt increases, the ageing of European society, oil price increases and the expansion of metropolitan areas. All of these result in a growing demand for public transport and a possible lack of capacity of many public transport systems. The organisation of public transport includes the programming of its operation and development in a given geographical area. For efficient operation, it is necessary to determine the form of market relations, the market structure and the scope of its regulation as well as the financing system. On a more detailed level, public transport organisation includes timetabling, contracting, financing, marketing and pricing policy.

  • Unit 2: An overview of marketing research

  • Unit 3: Scope of marketing research in public transport

  • Unit 4: Designing marketing research

    As with many things, good planning preparation are important in marketing research. In this unit, you will start to look at designing your research and errors to avoid.

  • Unit 5: Collecting data in public transport

    When collecting data in public transport, there is a fine line between getting enough data and the cost of gathering and analysing it. This unit will address some of the issues you should consider with regard to collecting data.

  • Unit 6: Data processing and analysis in public transport

    This unit addresses what you do with the data that you collect and how you make optimal use of it.

  • Unit 7: Preparing and presenting a research report

    The research alone isn't enough; it needs to be presented in such a way that it can support good decision-making.

  • Unit 8: Organising marketing research in public transport 

    The structure of the organisation carrying out the market research affects the way the market research is organised.

  • Unit 9: Summary and conclusions

    Wrapping up