Section outline

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    General

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    This e-course has run and moderated during the indicated timeline in the course description. At the moment the content of this course is still available in a self-paced format for all participants who wish to access. The course is no longer moderated and therefore, there is no possibility to get a certificate from this course. In case there any updates regarding this course, it will be published here.

    The current contact for this course in case of any questions is: Bonnie Fenton - b.fenton@rupprecht-consult.eu

    We might launch e-courses in similar topics in the near future, thus, please stay tunned and check regularly our landing page, all new e-courses will be announced here: https://www.mobility-academy.eu/

    Thank you very much for your understanding and we look forward to having you in future courses!

    The Mobility Academy team.


    • News forum
    • Notice Page
      Students must
      Mark as done

      This course, Using market research to help optimise your public transport system, was originally offered as a 4-week moderated course in spring 2014 as part of the EU TIDE project. While we can no longer provide expert moderation, we are happy to make the course material open for you to learn from.  If you have any questions about this course or about the TIDE project, please contact icre@polisnetwork.eu

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    Unit 1: Introduction

    Public transport faces strong competition from private motor vehicles. Public transport systems that want to be successful and competitive in 2020 should take into account four main trends, namely public debt increases, the ageing of European society, oil price increases and the expansion of metropolitan areas. All of these result in a growing demand for public transport and a possible lack of capacity of many public transport systems. The organisation of public transport includes the programming of its operation and development in a given geographical area. For efficient operation, it is necessary to determine the form of market relations, the market structure and the scope of its regulation as well as the financing system. On a more detailed level, public transport organisation includes timetabling, contracting, financing, marketing and pricing policy.

    • Welcome Book

      Introduction to the TIDE project and to this course on marketing research in public transport

    • About this course Book

      What you'll learn and how to take the best advantage of the course

    • Unit 1: your task Page
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    Unit 2: An overview of marketing research

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    Unit 3: Scope of marketing research in public transport

    • Why segment your market? Book

      Different people use public transport in different ways and for different reasons.

    • Needs and demands Book

      This section helps you identify what is important to users and potential users of public transport so that you can begin to focus your marketing research.

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    Unit 4: Designing marketing research

    As with many things, good planning preparation are important in marketing research. In this unit, you will start to look at designing your research and errors to avoid.

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    Unit 5: Collecting data in public transport

    When collecting data in public transport, there is a fine line between getting enough data and the cost of gathering and analysing it. This unit will address some of the issues you should consider with regard to collecting data.

    • Data sources Book

      This section talks about the various sources of data available to you and when each is most appropriate to use.

    • Survey types Book

      This section looks at the different types of surveys available, when they are useful and the advantages and disadvantages of each.

    • Survey design Book
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      This section starts to look at the design of surveys administered for public transport users.

    • Unit 5: your task Page
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    Unit 6: Data processing and analysis in public transport

    This unit addresses what you do with the data that you collect and how you make optimal use of it.

    • Data processing and analysis Book
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      Once you have collected your data, the next step is to think about how best to analyse it.

    • Forecasting Book
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      Using the data from your market research to forecast the future of public transport in your region?

    • Unit 6: your task Page
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      Creating a forecast.

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    Unit 7: Preparing and presenting a research report

    The research alone isn't enough; it needs to be presented in such a way that it can support good decision-making.

    • Guidelines, principles and structure Book
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      This section looks concretely at the research report and how it should be presented and structured.

    • Unit 7 task Page
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      Clarifying your ideas.

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    Unit 8: Organising marketing research in public transport 

    The structure of the organisation carrying out the market research affects the way the market research is organised.

    • Structuring market research Book
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      Mark as done

      The structure of the research determines who carries out each task - including whether it should be carried out internally or be outsourced.

    • Exploiting marketing research Book
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      Marketing research in public transport can be used in several different ways.

    • Unit 8 task Page
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      Who will carry out which parts of the work?

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    Unit 9: Summary and conclusions

    Wrapping up

    • Reviewing Book

      Review of the key messages and resources of this course

    • Other resources Book

      A few more resources that may be useful