Build the engagement strategy of a SUMP
The online course Build the engagement strategy of a SUMP is developed within the framework of the Interreg Europe e-smartec project and aims at stimulating the proactive participation of citizens and stakeholders in sustainable mobility planning.
The course outlines how to use marketing techniques and other engagement methods for raising awareness and linking bottom-up and top-down decision making through a facilitated dialogue between policy makers, stakeholders, and citizens. It gives the basic instruments to ideally establish (or understand how to establish) a successful and overarching participatory approach using such techniques.This course is structured around three themes: participatory approach to SUMP, marketing techniques for mobility planning and engagement methods. These concepts are presented and illustrated with good practices coming from the project partners.