1. The role of market research in forecasting
A forecast is a fundament aspect of public transport supply planning and development. The ability to accurately forecast demand is crucial to successful growth.
Potential demand for public transport can be evaluated mainly through research in secondary data, especially data on spatial planning, employment, the city's social and educational policy and demographic forecasts. In cities affected by dynamic development of private car use, it is also important to monitor this process.
Forecasts in public transport generally include:
- short-term forecasts (up to 6 months)
- mid-term forecasts (up to 2-3 years)
- long term forecasts (longer than 3 years)