About this course
This course is intended to bring together some of the latest information, good practices and good ideas on marketing research in public transport and how to make use of it. Along with the course information, we provide links to other websites and sources that may be of interest for you as you think about how marketing research could best be used in your town or city.
While we believe the information in this course will be valuable to you, we also believe that each of you will add to the value of this course through your knowledge, background and experience.
For this reason, you will be asked to put your task responses in the news forum so that others can learn from them too.
Your settings for the news forum for this course have been pre-set so that you receive one e-mail per day updating you on the latest input in the forum. We suggest you visit the course (at least briefly) every couple of days to see what's new.