Book 5.2: Setting priorities and measurable targets

1. Identify the priorities for mobility

The steps for creating a vision, outlined in the previous book, will lead you to a qualitative description of the desired future. However, this alone is not a sufficient basis for choosing measures. To start moving towards the vision, concrete objectives need to be set which indicate the type of change desired. These changes also need to be measurable according to a selected set of indicators. 

Defining objectives means specifying what social, environmental or economic improvements are required, saying exactly what needs to be "reduced”, "increased" or "maintained”. Objectives are higher level aims of the Sustainable Urban Mobility Plan (e.g. cut congestion caused by cars) while measures (e.g. build a tram) are the means to achieve them. This contrasts with a planning approach that focuses on the delivery of schemes and infrastructure without reference to higher level objectives.

The definition of objectives will provide focus and structure between the development of the vision and the setting of targets. This will also help to orient measure selection and design. Continued stakeholder involvement is a must to ensure acceptance of the identified priorities for mobility.

Objectives of the West Midlands Local Transport Plan 2011-2026

The county of West Midlands in the UK defined its objectives according to five broad topics. In order to reach these broader objectives, more specific transport planning objectives are laid out. The five broad objectives are:

  • Economy
  • Climate change
  • Health, personal security and safety
  • Equality of opportunity
  • Quality of life and local environment

Below is an example of the more detailed transport-related objectives. Click here to view the rest of the objectives on page 38.

West Midlands objectives

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