This section talks about the various sources of data available to you and when each is most appropriate to use.
4. Primary data
Primary data refers to information that is collected by the researcher specifically for the research project at hand. Different research problems may require different types of primary data collection methods, including surveys, observation, registration and experiment.
One of the most popular methods is the survey, which is used in different forms including:
- person-administered surveys
- computer-administered surveys
- self-administered surveys
- hybrid surveys, which use multiple data collection methods
Their further classification is based on the form of contact with the respondent, e.g. direct, phone, traditional mail, electronic form.