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Unit 6 Module 6.4: your task

 
Picture of Kristin Tovaas
Unit 6 Module 6.4: your task
by Kristin Tovaas - Monday, 5 October 2015, 5:44 PM
 

One of the key messages of this book was that it is important to continually communicate with the citizens and key stakeholders and to update them on the progress of implementing the SUMP, as well as celebrating milestones and targets achieved.

  1. How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?
  2. Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.

Please post your responses in the News forum below.

Picture of Joseph Jumba
Re: Unit 6 Module 6.4: your task
by Joseph Jumba - Tuesday, 6 October 2015, 2:50 PM
 

How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?

Through engagements inform of workshops, media, agency websites and direct communication with their local leaders

Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.

The main issue here lies in regular and open communication to residents to keep them abreast of ongoing and planned developments in the city. Its also required that all the key concepts of the SUMP are explained in a rather simpler language for all to understand.

Establishing rapporteur with city residents can also greatly help in eliminating any element of possible suspicion about the project, which would otherwise affect its implementation.



Picture of Andrea Lise
Re: Unit 6 Module 6.4: your task
by Andrea Lise - Tuesday, 6 October 2015, 6:30 PM
 

One of the key messages of this book was that it is important to continually communicate with the citizens and key stakeholders and to update them on the progress of implementing the SUMP, as well as celebrating milestones and targets achieved.


1 How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?

          The only existing communication are some warnings in places where is being built a new train line. And these warnings only inform that the site will be closed for passage. There is not even a signal informing a new route or an alternate path


2 Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.

The most important thing is to share the information effectively. Different audiences need different approaches. The key is to use a language that can be understood by the general public. Each stakeholder have a particular interest and we have to consider it when communicating to them.

The general information can be provided in several ways.

  • Engage the Press - A seminar for senior journalists of various media houses would ensure that the media have access to accurate information about the project. When in an implementation phase, it would be a good idea to take the journalists for a study tour. This could be done with others groups of stakeholders, for example, the transport operators, the private sector, etc.
  • Use Social Media - it would involve students and young people. An internet page. 
  • Local champions to promote the plan - popular mexican singers, actors, celebrities
  • Create practical training programmes, such as cycle training, road safety education and bike maintenance. These programmes could occur on the weekends, at the parks.
  • Flyers, brochures and posters should be distributed 
  • TV, radio, newspapers
  • Public meetings, seminars at universities and big companies
  • Upscaling grassroots movements, like MiBici
Picture of Ibrahim Hussen
Re: Unit 6 Module 6.4: your task
by Ibrahim Hussen - Wednesday, 7 October 2015, 11:11 AM
 

Q1. How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?

Ans. My city is currently communicating its policy areas: Transport policies, 

  • By preparing public forums in which all citizens' representatives are participating on it. In this case all policy aspects are raised and discussed freely, comments of representatives incorporated and feed back to the public will be given based on their comments and raised questions.

Q2. Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.

  • By using mass medias: News papers, TV and Radio. As we know very well mass media plays great role in facilitating communications if they are used fairly and freely. So in our cased mass medias are used at an optimum level to communicate different policy areas among city's public.   
  • By publishing the draft policy documents and progress on implementation processes and posting it in web sites for public free comments. This is also another way of communication for getting public inputs and creating an opportunity for further improving the policy and its implementation processes.
  • By conducting continuous and regular impact assessment studies. This will enable to participate the general public's opinion towards the out comes of SUMP, if the data is properly gathered by preparing questioners and making an interview to different groups of the city residents using appropriate sampling methods.
  • By establishing complaint handling systems: By providing a place to freely forward their comments on any policy areas and strategies, like SUMP. That is, using free telecom services for this purpose purpose may be wise way of gathering public's idea for getting an information regarding our city's SUMP implementation and progress.
  • Using school students at primary, secondary and tertiary levels may also be the best strategy in getting the public's inputs, since these students are coming from many of the city's citizens. An input from this source could also have an expertise input besides to it is source of raw data.         

The above 5 /five/ points are the possible methods in which they can have a contribution in further improving the city's currently using approach in communicating SUMP's progress and implementation, among city's citizens and implementing body.

Picture of Melissa Belato Fortes
Re: Unit 6 Module 6.4: your task
by Melissa Belato Fortes - Friday, 9 October 2015, 1:24 AM
 

1) How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?

Public hearings are held and also there is the selection of agents to share knowledge for the public about participatory management.

Also available on the website updated information of the target program 2013-2016 (period of a political mandate in Brazil), on mobility, environment and urban development, among others.

2) Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.

It is important to share the information in simple language and practice, so it can be understood by all.

The information can be provided by:

- Booklets describing the project;

- Periodically updated data about the objectives, implementation, deadlines and costs involved;

- Web site that is practical and easy to be consulted;

- Social media, press releases and using the communication channels;

- Agents previously trained and instructed to inform the locals about the SUMP, which helps eliminate doubts and obtain feedback from citizens about the process.



Picture of Kevin Hurley
Re: Unit 6 Module 6.4: your task
by Kevin Hurley - Friday, 9 October 2015, 6:49 AM
 

The news cycle within the City of Toronto tends to gravitate from one hot-button crisis issue to another from week to week, day to day and hour to hour. Within that clatter, it can be admittedly difficult for a City to grab the attention and imagination of everyday citizens to focus on transportation infrastructure development. That said, the City makes an attempt to engage with its citizens how and where it can, and typically chooses to focus communication efforts around certain highly visible topic areas.


In Toronto, those highly visible topics tend to be:

  • Capital spending decisions on subway and light rail infrastructure (and then the construction progress updates that follow). News about these decisions are high profile, and when a new line is unveiled the city rolls out the PR red carpet for media and dignitaries alike.

  • Matters around congestion. As mentioned previously, the city has chosen to capitalize on a popular topic of frustration around Toronto: congestion. Especially as it relates to drive-to-work commuting. The city has constructed a dedicated website that houses information related to congestion, but in practice, it uses this site as chance to publicise a range of transport-related projects that the city is engaged in, even if it may not tangibly be related to congestion. Creative!

  • Development of cycling infrastructure. This topic continues to hold a lot of traction, especially at the moment as the city works through a new 10-year cycling network plan. Amidst this planning, the City has launched a strategic public campaign to engage the citizens around contributing to the development of the program.


--

As I described above, I truly think that communicating to a city about small improvements to transportation planning and infrastructure implementation is a challenging task. Breaking through ‘the noise’ isn’t an easy task for any bureaucratic department. Despite this reality, urban transportation *is* a topic that many everyday people care about, since it impacts all of us nearly everyday in one way shape or form. So there must be ways the city can improve. Here are FIVE of them:

  • More more more public engagement. I know it’s labour-intensive, but the hosting of visioning session and design charettes are big helps!

  • Take on a local communications strategy. It’s understandably difficult for one office to communicate to 2.8 million people and expect to be heard. Perhaps they could take the messages to a more local forum - through local newspapers or in person at local events - to get better engagement.

  • Get social. The mayor of Los Angeles is nicknamed the Mayor of Instagram because of his skill around the social media platform. The message: go to where the people are at. Get on social media - and more importantly, get good at it. There are no points just for participating. You’ve got to be good to get people to pay attention!

  • Make a big media splash about something small and local. We’ve all seen the big ribbon cutting after a new transit line opens up (and yes that should be celebrated) but a big public ceremony around a new bike lane or a construction of a new footbridge should also get this kind of treatment once in awhile. This will serve to remind the citizens of all the small projects that the city is completing every day!

  • Get more citizen involvement in decision-making. Again, a costly approach, but integrating more citizen-advisory panels will only assist in getting the message out to a broader population and will serve to get buy-in from a broader constituency.

Picture of Federico Cavallaro
Re: Unit 6 Module 6.4: your task
by Federico Cavallaro - Friday, 9 October 2015, 9:06 AM
 

1.     How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?

Mostly with a support to awareness and promotion events managed at provincial level. Recent creation of the platform Green Mobility (http://www.greenmobility.bz.it/it/), which aims at informing interested citizens about the different approaches introduced at provincial level. Also, many initiatives are forecast during the year, like „l'alto Adige pedala“ or the “mobility-week” to make citizens aware about mobility issues. “Klimamobility”, an international fair about sustainable mobility, held in Bolzano with the possibility to test directly alternative vehicles.

 

2.     Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.

1) Development of apps/ technological solutions easily adoptable by citizens and tourists to understand immediately the impact of the measures.

2) Involvement of research centres to explain to citizens in a easy (but scientific) way the implications of SUMP for the city (this could do in special events, as the long night of the research)

3) Going directly to the schools to explain to students the benefits of the plan. Education of child is fundamental to obtain long-lasting results in the future

4) Define a clear responsible of the plan at political level, who is the reference for the project and has both technical and mediation competencies

5) Constant update of the results obtained


Picture of Nazaret Pérez
Re: Unit 6 Module 6.4: your task
by Nazaret Pérez - Friday, 9 October 2015, 1:03 PM
 
How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)? 

 One of the ways is the so called “Mobility Rountable” (Mesa de la Movilidad). This is a permanent forum and advisory body. It is composed by members of the different areas related of municipality management, labor unions (CCOO and UGT), opposition party, neighbourhood associations (FRAVM), professional associations, Regional Transport Management Authority (Consorcio Regional de Transportes de Madrid), Chamber of Commerce, Confederation of Employers (CEIM), Association of Manufacturers (ANFAC and ANESDOR) and automobile clubs (RACE and RACC). In this case they communicate, coordinate and involve citizens’ organization representatives. 

Another form is via the Madrid Regional Management Transport Authority which is in charge of the public transport management system. In this case, the communication is done in several forms, via Internet, in the different platforms (interchange, metro, etc.) with laud speakers.

Regarding the Madrid local authority has a specific Webpage for mobility. http://www.madridmovilidad.es/es/inicio.aspx 

Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”

Although there are good tools to communicate with the public, I miss more clear and direct information about the progress of the SUMP, explaining what are they doing and what the result could be, and more important how the citizens can participate and improve the mobility. I am not sure how to do this. Maybe more ads or short videos in the metro, or bus stations explaining this. 


Have you some nice experiences to do this?

Picture of João Sancho
Re: Unit 6 Module 6.4: your task
by João Sancho - Friday, 9 October 2015, 7:17 PM
 

How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?


Lisbon holds public hearings and uses the media quite frequently to promote projects. In addition, the local government invites citizens to think of ideas and propose ways of improving their neighborhoods or other parts of the city. The local government decided, for this mandate, to renew several public squares. In order to do this effectively, citizens were asked to point out problems and what they considered could enhance their experience of those squares. It is expected for some of the interventions on squares to begin later this year.



Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.


  • Showing picture mockups or interactive videos on the street of how the city will look like after the SUMP.
  • Invitations to residents, workers and services providers for public hearings made specifically for a quick explanation of the SUMP and gathering opinion of citizens. Also, inform schools and the various ages of students. It is important to catch their attention for an active participation in the city from early on.
  • Create pieces of information specific for individual organizations that may be important stakeholders in the SUMP.
  • Engage the public through social media. This is a very inexpensive way to share information and to gather opinions about the plan. Be prepared for the general audience disapproval and bad comments if the plan isn’t well explained or good enough.
  • Contact local champions and the Media to help promoting the plan.

Picture of Martina Kolb
Re: Unit 6 Module 6.4: your task
by Martina Kolb - Tuesday, 13 October 2015, 8:14 AM
 

1.     How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?

On related websites and social media regarding various SUMP topics (Bike campaigns, car free day, construction of more public transport or bike lanes). At the construction sites, there is usually some information of what is being established and by whom. For wheel-chair friendly access, there is rather comprehensive info at the site (what is constructed, how long does it take etc). Not much of this info is available in English though. For another policy area, air pollution, there is a public monitoring station at one of Bangkok’s biggest parks that displays the status air pollutants and the rating against the National Air Quality Standard. However, it is not always functional and there is no info on the measurement technology.

 

2.     Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.

 

Due to limited funding available, it is essential to communicate the SUMP activities efficiently and in a targeted manner. The approach, i.e. language and content needs to be tailored to the target group (E.g. tourists, legal and illegal immigrants, analphabets, young & old). Also, information depends on the neighborhood and the respective changes arising from the SUMP, but should also entail the bigger picture, i.e. the overall SUMP strategy and goal. Communication channels could be the following:

 

Ø  Media: inform about general SUMP content, and bring them to sites to take pictures and meet locals who benefit from the SUMP outcomes. This is also PR. TV, radio, local newspapers: might include articles on SUMP and Success stories with beneficiaries of SUMP based on the information

Ø  Brochures should be distributed, especially at transport hubs and transit hubs. This is also a great spot for putting posters and an information stand of the SUMP. Also, info booths could be established at central areas in Bangkok

Ø  Use Social Media and create a webpage – can tackle a wide target group as well as the active stakeholders of the SUMP (transport operators), so providers and beneficiaries can meet virtually

Ø  Engage local NGOs such as Thailand Cycling Club and universities in communication, and integration of SUMP info on their website

Ø  Get celebrities on board to promote the SUMP. In Thailand, a member of the Royal Family that uses the bike or metro is an excellent promoter (e.g. the ‘Bike for Mum’ campaign conducted in August in Thailand entered the Guinness Book of Records!)

 

 

Picture of Mariana Ohira Hashimoto
Re: Unit 6 Module 6.4: your task
by Mariana Ohira Hashimoto - Thursday, 22 October 2015, 6:59 PM
 

How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?

In the making of the new Master Plan, Sao Paulo has consulted the population via public hearings and workshops, while maintaining an online channel of communication. However, the same cannot be said regarding transport measures, since many major interventions were made with little to no communication, causing disagreements and lack of acknowledgment from the public.

Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.

  • Surveys to assess and prioritise main points of the SUMP to be communicated
  • Meetings to build rapport and trust with key stakeholders
  • Public hearings to present the proposals and receive feedback
  • Workshops to engage hard-to-reach stakeholders with the whole process, focussing on the outcomes
  • Marketing and awareness programmes to broaden the reach of the proposals
  • Project website and social media to find key stakeholders not previously identified and act as a continuous channel of communication with the public

 


In Rio de Janeiro
Re: Unit 6 Module 6.4: your task
by Thales Tito Borges - Wednesday, 28 October 2015, 11:01 PM
 

1. How is your city currently communicating with the public to keep them up to date on their progress with transport measures (or other policy areas)?

My city currently only communicate your actions through the official journal of the EU and the website often very poor .

2. Brainstorm some ways which you would like your city to communicate about its progress with your mock-SUMP. Please think of 5 methods which you would use which would improve upon your city's current approach. If you would like to review the communication strategy again, see Unit 4 "Create a communication strategy”.

1. Communication via radio and newspapers programs.

2. Create a website and a mobile application where people could follow the goals and what has been achieved .

3. Facebook and social media.

4. Public Meetings

5. Official Gazette