Public Transport

Public transport, as the backbone for sustainable transport, is a broad and complex field, including issues ranging from modes of ticket purchase and passenger information to safety and security and provision of service for vulnerable citizens to the introduction of alternative fuels and electrification to the development of a metropolitan public transport authority (allowing for the purchase of a single tickets for use on multiple services) to the use of market research to improve public transport services.

Title   Description Target audience

Introduction to sustainable public transport

This course introduces sustainable public transport and helps participants begin to develop feasible measures to enable public transport to meet future needs. The course will help you consider the various policies, factors, institutions and stakeholders involved, recognise potential challenges and determine good forms of collaboration and involvement. Participants will learn the basics about sustainable public transport and measures to promote it at the local level. [SOLUTIONS, 2015]

Those who are relatively new to integrated transport systems who would like to understand the components and processes to consider when improving public transport systems; this course focusses on helping cities that are relatively new to sustainable public transport.


Using market research to help optimise your public transport system

This course offers an overview of a range of topics related to marketing research in public transport including the definition and purpose of market research; the scope of market research in public transport; market segmentation; designing market research; data collection, processing and analysis; understanding your audience when preparing research reports and organising market research in public transport. [TIDE, 2014]

Those involved in a range of public bodies and other public transport stakeholders, including: public transport operators, public transport authorities, passenger councils, advisors to public bodies, local and regional politicians and decision makers, academia

Creating a metropolitan public transport authorityIncreasing suburbanisation has created a need for neighbouring authorities to collaborate in providing public transport by forming metropolitan public transport authorities. This course will address the potential scope of MPTA activities, including alternative approaches and voluntary vs. obligatory PTAs. It provides examples of successful MPTAs and addresses potential legal barriers and political obstacles. [TIDE, 2014]
Practitioners in local or regional administrations across Europe who are interested in making the public transport in their metropolitan area more integrated and user-friendly

Additional resources
 Title   Description Target audience
 Electrification of Public Transport ToolboxThe ELIPTIC Learning Platform offers a web-based toolbox that comprises useful resources for public transport operators that are interested in the electrification of public transport in their cities. This toolsbox provides aggregated results from the ELIPTIC use cases, all materials presented during the yearly webinars, as well as a training part for the use of simulation tools. [ELIPTIC, 2018]
Public transport operators that are curious about electrification of public transport in cities and are uncertain about what technological solutions to pursue.


Active Mobility Consultancy campaigns


This course promotes the use of public transport in rural areas and the use of existing public transport services via personalised travel marketing approach, called Active Mobility Consultancy (AMC) campaigns. The course is specifically set up to kick-start your own AMC campaign and will provide guidance on how to adapt this to your local context. The main benefit of AMC is to gain better insigh into the demands of current passengers and the views of those who do not use public transport yet. One of the core ideas promoted by AMCs are feeder systems that provide small-scale, demand-driven mobility services to bring passengers to the nearest bus or railway stops. [SMARTMOVE, 2016]

Public transport operators that want to learn about direct marketing and communication tools to adapt their services to the needs of their customers. 

Last modified: Tuesday, 20 November 2018, 3:55 PM