Unit 8 task

Look again at the research question you formuated in Unit 7. If you consider the current structure of your public transport organisation and its resources, 

  • Would your current organisational structure allow for the integration of the measure you would like to research or would a new unit needs to be developed within the public transport authority or operator to accommodate it?
  • Which aspects of the research could be done using internal resources? (think concretely of departments or individuals with the necessary capacity and skills)
  • Which aspects of the research would you need to outsource?

Please respond to these questions in the Forum under Unit 8: Organising market research.

To exit this task page, click on "Market research in PT" at the top of the page.

Last modified: Saturday, 31 May 2014, 7:46 AM