Unit 8 task
Look again at the research question you formuated in Unit 7. If you consider the current structure of your public transport organisation and its resources,
- Would your current organisational structure allow for the integration of the measure you would like to research or would a new unit needs to be developed within the public transport authority or operator to accommodate it?
- Which aspects of the research could be done using internal resources? (think concretely of departments or individuals with the necessary capacity and skills)
- Which aspects of the research would you need to outsource?
Please respond to these questions in the Forum under Unit 8: Organising market research.
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